NEWS FOR NAILTECHS
GAUTENG
10 August 2009
ATTENTION NAIL TECHS AND SPA OWNERS
stop the stress and start the profit! good news for frustrated NailTech’s
I recently came across some interesting Industry statistics.
o More than 81% of Nail Tech’s see less than 20 clients a week.
o 33% of Nail Tech’s service less than 10 clients per week.
o 75% of Nail Tech’s charge below market value.
o Only 38% of Nail Tech’s retail products for clients home use.
o 9 out of 10 Nail and Beauty Businesses have a Marketing Plan.
No wonder there are so many Nail Tech’s and Therapists out there who stress about their business. There are only two types of Nail Tech’s in South Africa, those who are busy and making money and those who arent! How is your business doing? Even though the economy has slowed down, electricity prices are going up and every trip to the supermarket costs you more than the last one did, there will always be opportunity for success in the Beauty Industry. For example - did you know that the global makeup industry was founded during the Great Depression? Yes times are tough, that’s a fact no one can deny. However, the best time to gain market share is in a down economy! Most people are down and depressed, this includes your competitors. Now is the best time to compete against them.
Introducing Launch your Nail Spa:
Most of the Nail Tech’s and Therapists I have worked with sincerely want to implement a great Marketing Plan, the real problem is that no-one has taught them how to do it. SpaBusinessTools in partnership with Magnetic Nail Academy would like to introduce Launch your Nail Spa - a unique, highly practical Marketing Program for Nail Tech’s, Therapists and Business Owners in the South African Beauty Industry. Launch your nail Spa is guaranteed to help you;
o Increase revenue
o Improve your profits
o Keep cash flowing in
o Minimize expenses
o Add value to your Customers
o Create marketing material that works!
How the Program works:
a. The program is divided into 4 workshops that are run over 4 consecutive Mondays. Each workshop is comprehensive and extremely practical. Marketing is too serious a subject to skim over lightly.
b. Each week you will be given practical assignments. The week between each workshop gives you time to absorb the information, work on your business and begin implementing the practical marketing strategies. By the end of the program you will have developed your own unique written Marketing Strategy. You will have also learned more than 250 great ideas for improving customer service, selling and marketing your products and treatments. And over 70% of the ideas won’t cost a cent to implement. The assignments are extremely practical. I will be giving you information that is literally worth more than 10 times what you have paid to be here – if you implement it.
c. The week between each workshop ensures that you not only learn, but you practice what you learn. This ensures that you get a return on the time and money you invested in the program. This program has been designed to make a measurable and visible difference to your business and bottom-line.
d. No risk, no gimmicks – just tools, ideas and strategies that work or your money back. This program was specifically written for you to help you make sure that your business succeeds.
e. 100% Money Back Guarantee Attend and complete the program, complete the assignments, implement just twelve of the strategies and if you don’t believe that the program will help your business we will give you your money back! You have everything to gain and nothing to loose!
What you can expect:
You can expect Marketing Strategies for Small Businesses – i.e. marketing for Businesses that don’t have a lot of money to spend.
You can expect Marketing ideas for businesses within the South African Nail and Beauty Industry. Every idea, plan and strategy is tailor made for SA.
You can expect this program to grow your business. Every lesson is designed to help you grow your business and make a measureable difference.
You can expect this program to be 100% practical. Leave the workshop and immediately start practicing what you learned.
You can expect value beyond what you have paid for – Included in the course is a jam packed manual, software and a CD full of tools and resources
The Program includes the following
Here is a brief taste of what the program covers;
§ A comprehensive Marketing Assessment: Discover where you are going wrong, why your marketing isn’t working and what to do about it.
§ Customer Service Excellence: Create a solid foundation for your Marketing Strategy and immediately differentiate your business from the competition.
§ If your customer wins, you can’t lose: Over 30 practical Customer Service Strategies for Nail Tech’s that will instantly add to your bottom line.
§ How to Sustain Customer Service Excellence and Staff performance: Implementing your ongoing Mystery Shopper campaign.
§ Business Image Excellence: Strategies to make sure that your business looks and feels good from your customer’s point of view.
§ Creating your written 8 Step Marketing Plan. This lesson is guaranteed to will energise your career, excite your staff and take your business to a new level.
§ Selecting the best marketing tools for your particular business: Here we take an in-depth look at more than 25 different marketing tools like treatment menu’s, business cards, signs, brochures, email, bulk SMS and many more. What’s more, we show you how to use these tools to maximise your returns.
§ How to conduct Marketing Research – get information from your market and build your business around your customers.
§ The only five ways to increase business. More than 65 strategies to;
- generate leads
- convert them into sales
- increase the average customer transaction value
- increase customer frequency of purchase
- boost your profit margins.
§ Copywriting Workshop: How to create marketing materials that sell. An intensive workshop that covers how to create, test and use marketing tools that work for your unique business. This workshop will give you the tools to create great marketing material and prevent you from being ripped off by printers and advertisers.
§ More than 10 bonus appendices packed full of instant marketing ideas for Spa’s and Salons.
Special introductory offer:
After testing the program’s various modules in Johannesburg, Durban, Pretoria and East London over the last 12 months, we are now officially launching in Johannesburg. There is no better time than now to take your business to a new level! Our first complete four week “Launch your Nail Spa” workshop starts on Monday the 7th of September and we are almost fully booked. The cost of Launch your nail Spa is R4500 BUT we only have room for 6 more learners and we are giving away these 6 seats at a R500 discount.
How do I book my place? Simple, all you need to do is complete the above registration form and fax it to Magnetic on (011) 907-3119 with proof of your R2000 deposit. This will also qualify you for a bonus after workshop session “The Nail Tech’s 9 Step Profit Action Plan”. For more information on payment plans, please contact vaughan on 0827863223
Despite what every therapist, Nail Tech, product supplier and accountant will tell you, there is only ONE thing which brings customers in the door – MARKETING. If you are looking to take your nail and beauty business to the next level, then act now. Take advantage of our special introductory offer and email Vaughan your contact details at catalyst@magneticna.co.za. You have nothing to loose and everything to gain – guaranteed! 
 
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